王元凯,陈烨洪,许小卉.一种面向电力营销服务人员的知识库设计[J].电力需求侧管理,2018,20(6):56-58 |
一种面向电力营销服务人员的知识库设计 |
A kind of knowledge base design oriented to electricity marketing service personnel |
投稿时间:2018-08-21 |
DOI:10.3969/j.issn.1009-1831.2018.06.014 |
中文关键词: 电力营销 客户服务 知识库 知识论坛 知识采编 |
英文关键词: electricity marketing customer service knowledge base knowledge of editorial |
基金项目:国网浙江省电力有限公司科技项目“营销客户标签体系建设关键技术研究”(5211DS16002C) |
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中文摘要: |
现阶段营销业务知识具有数量庞大、更新频繁的特点,需要一个专门的知识库来协助一线人员的日常工作。构建了一个开放的知识论坛,人人参与知识的互动讨论。专家定期发起采编流程,将优秀的问答固化,形成论坛知识库;建立了一个强大的知识搜索引擎,对知识论坛、95598知识库、论坛知识库、协同办公系统内的知识进行统一搜索展示;建立了知识库日常运维机制、激励机制来辅助管理。知识库在浙江的应用取得了良好的成效。 |
英文摘要: |
At present, marketing business knowledge is characterized by large quantity and frequent update, which needs a specialized knowledge base to assist the daily work of front-line operators. An open knowledge forum is established for people to participate in interactive discussion. Firstly, experts regularly initiate the gathering and editing process, solidify excellent questions and answers, and form forum knowledge base; Secondly, a powerful knowledge search engine is built to unified search and display the knowledge forum, 95598 knowledge base, forum knowledge base, and the knowledge in collaborative office system; Lastly, daily operations and incentive mechanism of knowledge base are established for auxiliary management. The application of knowledge base in Zhejiang has got good results. |
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