周翔,朱超峰,陈明路,金奇.基于分布式框架的互动服务渠道运营平台优化设计[J].电力需求侧管理,2018,20(6):53-55 |
基于分布式框架的互动服务渠道运营平台优化设计 |
Optimization design of interactive service channel operation piatform based on distributed framework |
投稿时间:2018-02-21 |
DOI:10.3969/j.issn.1009-1831.2018.06.013 |
中文关键词: 互联网技术 渠道运营 营销服务 |
英文关键词: internet technology channel operation marketing service |
基金项目:国网浙江海宁供电公司“2017年智能互动自助服务渠道建设”(6211X416003G) |
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中文摘要: |
围绕“互动服务渠道的统一接入与认证,为客户提供智能化、多样化的服务,支撑互动服务运营以及新互动服务需求”的建设目标,从客户交互数据采集范围、营销活动策划应用、渠道运营监控分析能力、平台性能优化4个方面开展渠道协同运营平台优化完善,提高互动服务渠道建设和运营工作水平。 |
英文摘要: |
With the target of uniform access and authentication of interactive service channel, provide intelligent and various services for customers, and support interactive service operation and new interactive service demand, channel collaborative operation platform optimization is improved from four aspects of scope of customer interaction data, marketing campaign planning application, channel operation monitoring , and analysis ability and platform performance optimization to improve the level of interactive service channel constrnction and operation. |
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