| 杨萱,李晔,张俊.营销业务风险管控措施及实效[J].电力需求侧管理,2017,19(3):52-54 |
| 营销业务风险管控措施及实效 |
| Managing and controlling marketing business risk and effects |
| 投稿时间：2017-01-17 |
| DOI：10.3969/j.issn.1009-1831.2017.03.012 |
| 中文关键词: 营销稽查 协同管理 营销业务 风险防控 |
| 英文关键词: marketing auditing synergy management marketing business risk preventing |
| 基金项目: |
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| 中文摘要: |
| 销稽查对于保障供电公司营销工作的有序开展有着重要作用。针对当前营销工作中存在的协同闭环管理不完备、风险评价体系不完善等问题，提出建立营销全程协同机制和加强营销业务风险防控，以深化营销体系改革。通过分析2016年厦门供电公司营销稽查工作成效，阐述采用多方联动的营销稽查运作机制和加大风险管控力度，对于发现、解决问题以及保障公司收益具有重要作用。 |
| 英文摘要: |
| Marketing auditing has important influences on marketing business of the power supply company.In order to solve the problems such as the imperfect synergy closed-loop management and the lack of risk assessment system, this paper proposed to establish an entire marketing synergy mechanism and control marketing business risk effectively for deepening the reform of the marketing system.The marketing auditing results of the Xiamen power supply bureau in the year 2016 has shown that the proposed auditing methods are effective for finding and solving problems and conducive to improve the earnings for the company. |
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