Green electricity consumption is a crucial pathway to achieve carbon peak and carbon neutrality goals, prompting many countries to introduce policies that promote its adoption. Firstly, the study examines and compares various guiding policies, such as tax incentives, renewable energy quota systems, and green electricity certification. Secondly, from an organizational management perspective, it analyzes the internal and external factors influencing green electricity consumption. Internal factors include leadership, corporate social responsibility, and green branding, while external factors encompass market pricing, policy support, and socio-cultural influences. Finally,the study discusses the challenges facing China’s green electricity consumption research and proposes recommendations to enhance the pricing mechanism, strengthen alignment with international standards, and expand research perspectives. By integrating analysis of policies, markets, and organizational behavior, this study not only provides valuable insights for policymakers to optimize incentive mechanisms for green electricity consumption but also offers practical guidance for industrial and commercial enterprises in formulating green transition strategies. The findings have significant implications for promoting the widespread adoption of green electricity in China and advancing the achievement of the“dual carbon”goals.