The potential analysis and aggregate control of temperature control loads are generally required, but the existing schedulingmode of direct control of temperature control load affects the user’s privacy. exergy analysis based on exergy power plant peak load poten?tial assessment and regulation strategy is proposed. Firstly, exergy analysis shows that exergy comfort temperature range of human bodycan be accurately evaluated to determine the peak load capacity range of residential TCLs, and then determine the response capability ofresidential TCLs. Then, virtual power plant is considered as the main body for regulating multiple TCLs. Based on the utility function ofthe TCLs user, the price-power bidding curve is obtained, and the response adjustment capability information is submitted. Finally, afterreceiving the bidding curves of multiple users, VPP takes the revenue maximization as the optimization goal and the purchase price as thedecision variable to obtain the optimal scheduling strategy of VPP. Exergy simulation results verify the effectiveness of exergy peak-loadpotential assessment and regulation strategy for a virtual power plant based on exergy analysis.