The shortages of traditional marketing service channels of the power grid are expounded and the reasons for the emergence of new media marketing service channels are also pointed out. Focusing on analyzing the characteristics and advantages of the three mainstream power grid new media marketing service channels, which are Pocket Power, WeChat official account and alipay life, the problems in customer experience, economic benefitsand business control are mentioned. Then, working ideas from three aspects are put forward. Finally, the significance of the development of new media channel services is summarized.