The power system reform is an important part ofcomprehensively deepening reform.Market.oriented power systemreform will have a profound impact on the development of the powerindustry.Electric marketing is a market.oriented window for powergrid enterprises, which has important forward.looking significancefor power grid enterprises to effectively cope with power system re.form.Based on the customer.centric perspective, market.orientedpower marketing management proposal is put forward, providing ref.erence for the development of marketing management under powersystem reform.