Abstract:In this thesis, combined with the features of power enterprise, 20 critical factors from six dimensionalities which are sensorial, emotional, cognitive, pragmatic, lifestyle and relational component were figured out, and designed a survey accordingly.As a result of structural equation modeling analysis with 138 valid ones collected, the conclusion showed that sensorial, emotional, cognitive and pragmatic components had a positive impact on customer satisfaction.However, direct impact on the lifestyle and relational component was not significant.The findings of this thesis will be guidance for power enterprise who wishes to improve customer satisfaction.It is also helpful for industry practitioners to design experience items, in order to enhance the customer satisfaction in power enterprise.