Study on factors of affection experience to customer satisfaction in power enterprise
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(State Grid Tianjin Electric Power Company Customer Service Center, Tianjin 300210, China)

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F407.61

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    Abstract:

    In this thesis, combined with the features of power enterprise, 20 critical factors from six dimensionalities which are sensorial, emotional, cognitive, pragmatic, lifestyle and relational component were figured out, and designed a survey accordingly.As a result of structural equation modeling analysis with 138 valid ones collected, the conclusion showed that sensorial, emotional, cognitive and pragmatic components had a positive impact on customer satisfaction.However, direct impact on the lifestyle and relational component was not significant.The findings of this thesis will be guidance for power enterprise who wishes to improve customer satisfaction.It is also helpful for industry practitioners to design experience items, in order to enhance the customer satisfaction in power enterprise.

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冯莹.影响电力企业顾客满意度的体验因素研究[J].电力需求侧管理英文版,2017,19(3):47-51.

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History
  • Received:November 20,2016
  • Revised:February 20,2017
  • Adopted:
  • Online: October 12,2017
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