Based on the in depth analysis of the existing power marketing service and considered the business needs of each distributed new energy (DNE) body, a new marketing service including all bodies of DNE is proposed from three aspects, i.e., social service framework, customized services and cross border information service platform with several advanced information and communication technologies, such as big data and mobile internet technology.Among them, the social service framework is constructed aiming to all service bodies based on the new energy operation data and survey findings; the customized service is created with the social service framework mentioned above and the survey findings; finally, a cross border information service platform including interactive service channels and interactive services is investigated based on the analysis result of big data and the needs of interactive communication, which provides a fast, smooth and pleasant personalized service for all DNE bodies and meets the changing market demands.