In order to adapt to the development of new situation of electricity supply and demand in Anhui province and the national overall energy adjustment orientation, the corresponding strategies are studied from the perspective of incentive demand response. On the premise of distinguishing peak clipping and valley filling, the incentive demand response of Anhui province is designed from the incentive demand response mechanism, organizational mode, starting conditions, compensation standards, sources of funds. According to the actual situation, electricity supply and demand data of Anhui province, the conclusion with practical guiding value is drawn. In the analysis of compensation standards, the comparative method of relevant pilot provinces and cities compensation standards, the compensation standard analysis method of peak-shifting market and the calculation model of the upper limit of compensation standards are used for depth analysis. In the practical design part of Anhui province’s incentive demand response,combined with the actual data, the design of each part and the application of model examples are carried out.