To further standardize the customer manager system, provide customers with high quality, high efficiency, personalization and professional service actively, improve the work efficiency, improve customer satisfaction, mobile Internet technology is presented in this paper, combined with the electric power marketing business and data analysis technology, through a large number of customer base data and contact trajectory information extraction model.It described their social role, behavior preference, credit risk, underlying characteristics such as customer value, greatly enhanced the insight of the recessive to the customer demand, served for marketing and planning, implementation, evaluation and optimization provides guidance, improved the work initiative, differentiation, accuracy, as the powerful tools for improving electricity customer experience.It provided support for the company more competitive.