Zhejiang Electric Power Company studies the essential feature of Internet +, adapts to new customer needs and preferences in the Internet age, uses new technologies and new methods of big data, cloud computing, Internet of things, mobile Internet to better electronic channels and on-site mobile Internet and other links, is committed to the integration of service resources, innovative service initiatives, constructs the Internet as a carrier, interactive online and offline O₂O marketing service combination, establishes new cooperative operation mechanism, promotes the marketing service comprehensive transformation, provides more convenient and more efficient services for consumers.