In order to adapt to the undergoing electricity industry reform and better satisfy the diversified demands of electricity customers, Fujian province electricity power company developed a new “full professional and zero distance” service mode from the viewpoints of customer perception, fundamental management and market competition, as a step to enhance its management capability as well as brand image, which were based on advanced perception and ultra-fast response of customer demands.The developed service mode equidistantly improved the relevant professional sectors of marketing, grid planning, grid construction, system operation and maintenance to enhance the company’s service management capability to a new level, which took customer demand as a trigger.The developed service mode encouraged the company culture of promoting customer-oriented idea, enhancing service quality, strengthening service coordination, deepening the channel application, which further improved customers’ satisfaction.